Friday, September 05, 2008

Microsoft's $300 Million Ad Gamble.


First of all, I'm a big fan of Crispin Porter & Bogusky (you remember their VW "unpimp the auto" ads...great stuff). But after seeing their first Microsoft ad with Jerry Seinfeld and Bill Gates that aired last Thursday night, I have to ask CP+B, what the hell are you people smoking? If this spot were a movie (it seemed as long as one in places), it would be panned for a seriously convoluted script, bad casting and go straight to standard def DVD.
Once again, Microsoft has seemingly dug themselves a hole so deep that it will take some serious effort to climb out of. But we should be use to this by now shouldn't we? I can't wait to see version 2.0.